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Matt D. Schneller

Schneller, Matt D.


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Lily Hadley

Matt Schneller counsels clients on trademark, domain name, and copyright prosecution and enforcement matters in the U.S. and internationally, and on product labeling and advertising standards. Matt helps clients with selecting, clearing, registering, and licensing trademarks and copyrights. He also helps clients enforce their intellectual property rights against third parties, from cease-and-desist letters to negotiated settlements to administrative litigation before the Trademark Trial and Appeal Board (TTAB). He has represented apparel companies, financial services firms, major software companies, Internet media companies, pharmaceutical companies, and more.

Matt has particular domain name registration, transfer, and enforcement experience. He has counseled companies from startups to Fortune 500 firms on developing comprehensive registration and proactive brand protection strategies, has advised clients on launches of top-level domain name spaces, and has assisted firms in expanding to country-specific domain name extensions. He helps companies protect their intellectual property assets online by tracking and monitoring third-party infringements, stopping sales and auctions of infringing and counterfeit products, taking down sites offering content that violated his client's IP rights, and securing the transfer of infringing domain names through arbitration proceedings under the Uniform Domain Name Dispute Resolution Policy.

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Publications and Speeches

"How To P.O.L.I.C.E. Your Brand During 2014 GTLDS Launch," Law360, December 13, 2013 

"'Big Reveal' Roundup: 8 Tips for Reviewing The New gTLDs," Law360, June 2012

“We Have Lift-Off! What's Next for .XXX in a Post-Launch World?,” Intellectual Property Today, February 2012

“.XXX Domain Name Launches; Sunrise Period for Trademark Owners and Adult Industry Members Continues until October 28, 2011,” Bloomberg Law Reports, Technology Law, November 2011

Author, "Customs and Border Protection Trademark Letter Rulings: A Valuable and Underused Tool?" The Intellectual Property Strategist, June 2011


J.D., Order of the Coif, Duke University School of Law, 2004
B.A., magna cum laude, Vanderbilt University, 2001

Bar Admissions


Court Admissions

U.S. District Court for the Western District of Washington


University of Washington School of Law, Adjunct Professor, 2007 - present
International Trademark Association, Internet Committee, Domain Disputes, Ownership & Whois Subcommittee (2012-2014)


Washington Super Lawyers, Rising Star, 2011