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Jennifer Ashton
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Edgar Cantu


Jennifer Ashton is a member of Bracewell & Giuliani LLP’s intellectual property section. Throughout her career, she has managed and maintained U.S. and international trademark portfolios for various clients ranging from start-up to Fortune 500 companies. She is experienced in all aspects of U.S. and international trademark clearance, prosecution and maintenance including registering and maintaining trademark and copyright registrations. She routinely counsels clients regarding trademark, copyright, domain name, and related intellectual property matters, including domestic and foreign brand selection, prosecution, enforcement, and acquisitions as well as intellectual property portfolio strategies. Jennifer has experience in providing clearance searches and opinions for trademarks, drafting cease-and-desist letters, drafting infringement opinions for trademarks and copyrights, performing due diligence for intellectual property portfolios, providing counsel regarding opposition/cancellation proceedings, and preparing, reviewing and analyzing trademark, copyright and patent Assignment and Licensing Agreements. She also provides litigation support in patent infringement actions and general commercial matters.

Industries represented include: technology, software, gaming, banking, aerospace and defense, energy and power, and retail.

Publications and Speeches

"Brand Owners Can Make Trademark Tacking Stick," Law 360, January 2015. 

"The Kirtsaeng Decision – Keep Calm and Copyright On," Westlaw Journal, December 2014

".bank And Other Domain Names to Open For Financial Institutions...And Others," IP Today, December 2014

"How To P.O.L.I.C.E. Your Brand During 2014 GTLDS Launch," Law360, December 13, 2013 

"'Big Reveal' Roundup: 8 Tips for Reviewing The New gTLDs," Law360, June 2012

Moderator for U.S. Roundtable - “Looking Beyond the BRIC: Other Emerging Markets in Asia and Latin America,” INTA, February 2012

“We Have Lift-Off! What's Next for .XXX in a Post-Launch World?,” Intellectual Property Today, February 2012

“.XXX General Availability Period:  A Green Light to Block Red Light Domain Names,” Intellectual Property Strategist, January 2012

“.XXX Domain Name Launches; Sunrise Period for Trademark Owners and Adult Industry Members Continues until October 28, 2011,” Bloomberg Law Reports, Technology Law, November 2011

“U.S. Roundtable: Handling Complex Prosecution Issues,” INTA, April 2011


J.D., Villanova University School of Law, 2006
B.A., with honors, Columbia University, 2003

Bar Admissions



International Trademark Association, Trademark Administrators Committee (2012-2014)